Last updated April 26, 2021
Thank you for visiting DealerRater.com (the "Site”). DealerRater was founded in 2002 as the first car
dealer review website worldwide. Our Site is part of the DealerRater network and is operated by DR
Media Holdings, LLC ("DealerRater"). The "Site" also includes any version of this Site that is
configured for use by mobile computing devices such as smartphones and tablets, as well as mobile
By using the Site, you hereby agree that you are at least eighteen (18) years of age and you acknowledge that you
the California and Nevada Privacy Notice.
We take your privacy seriously, and work to ensure the security and confidentiality of the personal
information you provide to us. Please read this Policy to learn more about how we protect your privacy
before using this Site or submitting your personal information. By using this Site or submitting personal
information, you consent to the collection, use, and disclosure of your personal information (as defined
below) in accordance with the practices described herein. If you do not agree with these terms, do not
use this Site or provide any personal information to us.
What Information We Collect
DealerRater collects personal information relevant to your use and the operation of the Site, including
but not limited to your name, mailing address, phone number (including mobile phone number), e-mail
address, geographic location as may be associated with a Submission or Dealer Review, and payment
information (including credit card numbers) ("Personal Information"). We may also collect certain non-
personally identifiable information when you visit our Site or use our applications, such as the type of
browser and operating system you are using, your IP address, your device identifiers, your Internet or
wireless service provider, pages viewed or otherwise visited on the Site, and location-based information.
How We Use Your Personal Information
Personal Information and other collected information may be used to fulfill requests on your behalf,
customize your experience, or provide you with information that may be of interest to you. DealerRater
may also use your Personal Information to operate and facilitate your use of the Site, including but not
limited to internal review, to improve the content of the Site, to verify or enforce compliance with the
policies governing our Site and applicable laws, to protect against misuse or unauthorized use of the
Site, deliver correspondence, communications, or services that you request, and to solicit your feedback.
DealerRater does not store your payment information and will only use it for processing.
With Whom We Share Your Personal Information
DealerRater will not sell your Personal Information to third parties. In an effort to display offers that may
be of interest to you, we have relationships with other companies that we allow to place ads on our Site.
As a result of your use of the Site, such ad server companies may collect information such as your
domain type, IP address and clickstream information. DealerRater may engage third parties to help us
provide the Site and manage our business, although these organizations are subject to confidentiality
obligations and may only use your Personal Information for the purposes DealerRater defines. We may
analyze your Personal Information and non-personally identifiable information in aggregate form which
does not identify you personally. We may share this aggregate data with our affiliates, agents,
advertisers, manufacturers, and business partners. We may also disclose aggregated user statistics to
current and prospective business partners and to other third parties for other lawful purposes.
We may share, disclose, or provide your Personal Information to third parties: (i) when required to
Terms of Service, or API license grant; (iii) when required to do so by law or in response to legal process
or lawful requests, including from law enforcement or government agencies; (iv) within and among our
affiliates and subsidiaries; or (v) as part of a merger, sale of a business, sale of assets, or dissolution.
We may use how you browse and shop in order to show you ads for DealerRater or our advertising
relevant interest-based advertising to you. Interest-based ads are ads presented to you based on your
browsing behavior in order to provide you with ads more tailored to your interests. These interest-based
ads may be presented to you while you are browsing our site or third-party sites not owned by
We belong to ad networks that may use your browsing history across participating websites to show you
interest-based advertisements on those websites. Currently, our Site does not recognize if your browser
sends a “do not track” signal or similar mechanism to indicate you do not wish to be tracked or receive
interest-based ads. You can opt-out of receiving interest-based ads from us by Contact Us and provide
your full name and applicable account information, along with your request for opting out. Please note
that if you choose to opt out, you will continue to see ads on our Site, but they will not be based on how
you browse and shop.
In addition to the sharing described elsewhere in this Policy, we will share personal information with
companies, dealers, organizations or individuals outside of DealerRater when we have your consent to
We may use personal information (and permit third parties to whom we may disclose personally
identifiable information specifically for direct marketing purposes) to send you promotional or
informational messages, but if contact is via phone or SMS only if you have first affirmatively agreed to
receive such messages. You agree that DealerRater or other third party may use an autodialer to text or
call, and that a portion of any call may be pre-recorded. Standard message and data rates may apply and
you consent to such charges.
We may use how you browse and shop in order to show you ads for DealerRater or our advertising partners that are
advertising to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide
you with ads more tailored to your interests. These interest-based ads may be presented to you while you are
browsing our site or third-party sites not owned by DealerRater.
We belong to ad networks that may use your browsing history across participating websites to show you interest-based
advertisements on those websites. Currently, our Site does not recognize if your browser sends a “do not track”
signal or similar mechanism to indicate you do not wish to be tracked or receive interest-based ads. You can opt-out
of receiving interest-based ads from us by Contact Us and provide your full name
and applicable account information, along with your request for opting out. Please note that if you choose to opt
out, you will continue to see ads on our Site, but they will not be based on how you browse and shop.
In addition to the sharing described elsewhere in this Policy, we will share personal information with companies,
dealers, organizations or individuals outside of DealerRater when we have your consent to do so.
Accounts belonging to dealerships may privately contact reviewers through our site on items related to
a consumer review. When dealers make such contact, email addresses are not provided to either party
without prior consent. DealerRater facilitates the interaction through the DealerRater platform. How
You Can Access or Correct Your Personal Information You can generally access, review and update your
Personal Information by logging in to your My Account page here and making the necessary changes. If
you have any difficulty doing so or have other questions about the Personal Information we hold about
you, please contact us at email@example.com. To protect your
privacy, we and our authorized
employees and agents will take reasonable steps to verify your identity before granting you access to or
making corrections to your Personal Information.
How We Protect Your Personal Information
We take reasonable steps to protect your Personal Information in our custody or control from
unauthorized access, use and disclosure, using security measures that are appropriate having regard to
Unfortunately, however, due to the nature of the Internet it is impossible to guarantee the
security of your information.
DealerRater is very concerned about protecting the privacy of children. DealerRater does not intend to
collect any personally identifiable information from children under 13 years old or knowingly distribute
such information. Children under 13 are not permitted to use the Site, and we request that children
under 13 not submit any Personal Information to DealerRater. If a child under 13 has provided
DealerRater with Personal Information, the parent or guardian of that child should contact DealerRater
immediately Contact Us to delete this information from our files.
Where any links found on the Site link to pages not belonging to DealerRater, those external pages are
those other pages to understand their procedures for collecting, using, and disclosing Personal
time. If we make changes to this Statement, amendments will be posted online and the date of update
will be included. Your continued use of DealerRater.com and its affiliated sites after any such update
indicates your agreement to the same.
You may opt out of receiving communications from DealerRater and our affiliates if you Contact Us and provide your full name and applicable account information, along
with your request for opting out.
Special Provisions for Canadian Residents
If you are located in Canada, the
following provisions apply:
CHOICE OF LANGUAGE. The parties have expressly requested that this Agreement and any ancillary documents be drafted
in the English language. Les parties aux présentes ont expressément requis que la présente convention et tous les
documents y afférant soient rédigés en langue anglaise
EMAIL CONSENT. You agree to receive electronic newsletters, marketing and promotional materials from Cars.com, 300 S.
Riverside, Chicago, IL 60606 (firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, email@example.com) (800.266.9455) via facsimile, email, and
otherwise, and containing information on its products or services; Customer understands that it may withdraw this
consent at any time.
Notice to EU/European Site Visitors
This site is intended for use solely in the United States and Canada by U.S. and Canadian residents. We
make no claims that the site is appropriate for use outside of the United States or Canada. We do not
knowingly collect or solicit personal information from residents of the European Union. If you believe
that we may have any information from or about an EU resident, please email us at Privacy@DealerRater.com. No information should be submitted to or
posted by any EU resident.
Notice to International Site Visitors (Non-EU)
If you are located outside of the United States, any Personal Information provided to us will be
transferred to servers located in the United States and such other countries as designated by
DealerRater and will be governed by applicable United States or such other laws and regulations. You
consent to such transfer and storage of your Information to the United States and otherwise and in
Notice to California Residents – Your California Privacy Rights
If you are a California or Nevada resident, state law may provide you with additional rights regarding our use
of your personal information. To learn more about your California or Nevada privacy rights, please visit
DealerRater’s California and Nevada Privacy Notice.
DealerRater uses "cookies" and other technologies to collect data that enables us to better understand
and improve the usability, performance and effectiveness of the Site. Cookies are files sent to your
browser and stored on your computer. If you do not want DealerRater to send cookies to your browser,
you can set your browser options to reject cookies or notify you when a web site tries to put a cookie
into your browser software. Rejecting cookies may affect your ability to use some features of the Site.
We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain
information relating to your use of the Site. Google Analytics uses “cookies”, which are text files placed
on your computer, to help the Site analyze how users use the site. You can find out more about how
Google uses data when you visit our Site by visiting “How Google uses data when you use our partners'
sites or apps”, (located at
may also use Google Analytics Advertising Features to provide you with interest-based advertising based on your
online activity. For more information regarding Google Analytics please visit Google's website, and pages that
describe Google Analytics, such as www.google.com/analytics/learn/privacy.html.
To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative (www.aboutads.info and
www.networkadvertising.org). Please note that if you choose to opt out, you will continue to see ads on our
Site, but they will not be based on how you browse and shop.
DealerRater gathers general information about visits to the Site. DealerRater uses this information to
understand traffic on the Site, provide you with technical support, improve the Site, and provide the best
online experience possible for our Users.
Collection of Information by Third Parties
As noted above, affiliates, third parties who place advertisements on this website, and other third-party
service providers may collect and use information about your visits to and use of this website through
companies that collect statistical information regarding site usage and provide related analytical
serve advertisements when you come to the site and to generate statistics and metrics related to the
delivery of such advertisements. We also may work with third-party advertising platforms and networks
about your visits to and interactions with this site and other websites in order to provide targeted
communications and other advertisements.
Third-party service providers may also collect information from your devices and may combine personal
and non-personal information about you with information from other sources including your visits to
this and other websites, mobile websites and/or mobile applications across your various devices.
If you would like to obtain more information about the practices of some of these parties, or if you
would like to make choices about their use of your information, please click here:
More information and additional consumer choice options may be found at this link:
Information and additional consumer choice options regarding mobile device tracking may be found at these links
(or successor URLs):
IDFA limit ad tracking:
AAID reset and opt-out:
For general questions, you may email us at firstname.lastname@example.org
or use our Online Contact Us form.
Notice, the ways in which we collect and use your personal information, your choices and rights regarding such
use, or wish to exercise your rights under California, Nevada or other state law, please do not hesitate to
contact us at:
Finally, you may also mail us at:
300 S. Riverside Plaza
Chicago, IL 60606
©2021 DR Media Holdings, LLC, 300 S. Riverside Plaza, Suite 1000, Chicago, IL 60606
Last Updated — April 26, 2021